Portrait of Julian Lloyd, product design and UX strategy leader

Julian Lloyd

Product Design & UX Strategy Leader

Atlanta · New York

Enterprise UX · Healthcare Data · AI

Designing the Future of Enterprise Experiences

I help organizations turn complex products, data systems, and business requirements into intuitive, accessible digital experiences.

With more than a decade of experience spanning enterprise UX, product strategy, and design operations, I’ve contributed to healthcare product innovation, provided creative direction and mentored junior designers at Basic Resources, and advised Carnegie Mellon University’s MHCI Capstone on future-state healthcare data platform strategy.

My approach combines customer research, cross-functional leadership, scalable design systems, and responsible AI-assisted development to connect business objectives with meaningful user experiences.

The through-line

Design is infrastructure, not decoration.

A product's success depends on how well its underlying complexity is translated into a coherent experience. I look beyond the interface to the decisions, dependencies, and business constraints shaping what a system can become.

Whether modernizing enterprise healthcare data, integrating AI into design workflows, or establishing rigorous accessibility standards, I treat product design, research, and technical strategy as one integrated discipline.

Evidence

Leadership & Business Impact

Each item is attributed to the organization where it happened. Basic Resources outcomes are not DataSpring outcomes.

  1. Creative Direction & Design Leadership

    5Design team

    Provided creative direction within a five-person design team, establishing visual direction, reviewing deliverables, and guiding assistant-level designers. Supported junior talent through mentorship, creative feedback, project oversight, and participation in interviews and hiring decisions.

    Basic Resources · 2018–2020

  2. Creative Operations & Workflow Innovation

    15%Fewer production errors, year one

    Collaborated on early Airtable adoption, a centralized digital archive, and seasonal retrospectives. In a separate contribution, helped develop a web-based design operations solution supporting more than 1,700 seasonal products and helping reduce production errors by 15% during its first year.

    Basic Resources · 2018–2020

  3. Enterprise Product Strategy

    Contributed to practitioner data product innovation and future-state experience strategy at CAQH, now DataSpring.

    CAQH, now DataSpring · 2022–Present

  4. Industry Collaboration

    Facilitated structured workgroups and research with leaders representing major U.S. health plans.

    CAQH, now DataSpring

  5. Academic Advisory

    Served as a 2025 UX and Product Strategy Advisor for Carnegie Mellon University's MHCI Capstone project, Reimagine CAQH as an End-to-End Data Platform.

    Carnegie Mellon University · 2025

  6. Project-Level Team Leadership

    4Team members, including Julian

    Led a four-person fabrication and installation team, including myself, in the execution of large-scale illuminated sculptural installations in Jeju, South Korea. Provided team training, creative and technical guidance, and on-site leadership while supporting international project logistics, fabrication coordination, installation strategy, and project delivery.

    Jason Krugman Studio · Jeju Island, South Korea · 2018

Enterprise data case studyFull résumé and chronology

Featured work · Three leadership themes

Selected Work

Enterprise data, an active venture, and independent product design. Each project distinguishes contributions, ongoing work, concepts, and planned capabilities.

  • Product Innovation & Experience Strategy
  • Enterprise Product Design & Design Systems
  • AI-Augmented Design & Emerging Technology

Use the previous and next buttons, or the arrow keys while focus is in the carousel. Only the visible project is interactive.

Project 1 of 5: Making Complex Enterprise Data More Accessible

0105
Collection · Physical workExperiential Design & InstallationsContributions to permanent illuminated installations by Jason Krugman Studio: lighting-system design, sculptural fabrication, and construction strategy.View collection

About

About Julian Lloyd

A UX research and product design leader with more than a decade of experience in enterprise UX, healthcare technology, and product innovation.

Years in UX and product design
10+
Years in UX and product design
Joined CAQH, now DataSpring
2022
Joined CAQH, now DataSpring
Design team at Basic Resources
5
Design team at Basic Resources
Carnegie Mellon MHCI advisor
2025
Carnegie Mellon MHCI advisor

I'm Julian Lloyd, a UX research and product design leader with more than a decade of experience translating complex business challenges into intuitive digital products, scalable design systems, and human-centered enterprise experiences.

Since joining CAQH, now DataSpring, in 2022, I've contributed to the evolution of enterprise healthcare data products supporting healthcare practitioners, provider organizations, and major U.S. health plans.

Beyond my core product responsibilities, I've supported organizational brand transitions in 2022–2023 and 2026 under evolving executive leadership.

My practice also extends into physical space. With Jason Krugman Studio, I've contributed to permanent illuminated installations through construction strategy, sculptural fabrication, and lighting-system design. See Experiential Design & Installations.

My approach to leadership combines systems thinking, customer advocacy, design excellence, and emerging technology to create digital products that serve both user needs and business objectives.

Professional Experience

CAQH, now DataSpring

– Present

Official titles held: Manager UX Research and Design; UX Design - Manager. Dates for each title have not been specified. The two phases below describe areas of focus, not official job titles; phase dates are approximate.

  1. Phase 01 · Beginning 2022

    Growth, Innovation & Product Strategy

    Focus: UX research and design · Growth and innovation

    Shaped the future direction of the practitioner data product portfolio across the ProView ecosystem, contributing to product direction through research, concept development, and future-state experience strategy rather than interface execution alone.

    • Primary and secondary UX research
    • Product discovery and opportunity identification
    • Future-state product strategy
    • Concept design and interactive prototyping
    • Design system research and evaluation
    • Third-party integration research
    • Information architecture and user journeys
    • Practitioner data product portfolio innovation
    • Cross-functional work with product, engineering, and business stakeholders

  2. Phase 02 · Most recent two years

    Enterprise Healthcare Data Product Design

    Focus: UX leadership · Enterprise product experience

    Designing data output solutions for enterprise healthcare customers with complex, multi-step data workflows. Work spans experience strategy, complex user flows, design system adoption, and collaborative research with leaders representing major U.S. health plans.

    • End-to-end user-flow development
    • Enterprise product design and experience strategy
    • Design system adoption, customization, and governance
    • Research and workgroups with leaders of major U.S. health plans
    • Translating customer insights into product requirements
    • Collaboration across product, engineering, and business leadership
    • Complex healthcare data workflows
    • Design consistency, usability, and delivery readiness
    • AI-assisted product design and workflow exploration

Earlier Leadership Experience · Official title

Design Operations Manager

Basic Resources

–

Creative Direction & Design Leadership

Provided creative direction and design operations leadership within a high-volume apparel design environment, guiding assistant-level designers in creative execution, design quality, and seasonal deliverables. Collaborated with cross-functional design teams to strengthen creative workflows, adopt new technologies, and improve operational efficiency.

Design Operations, Workflow Innovation, and Team Development

Key Contributions

  • Creative Direction & Design Leadership: Directed day-to-day creative execution, established visual direction, reviewed design deliverables, and guided assistant-level designers in maintaining quality and consistency across seasonal collections.
  • Team Development & Recruitment: Provided mentorship, creative feedback, and project oversight while participating in candidate interviews and hiring decisions for junior design talent.
  • Creative Operations & Workflow Innovation: Supported the organization’s early adoption of Airtable for project management, improving coordination, workflow visibility, and seasonal production planning.
  • Digital Asset Management: Collaborated with designers to establish a centralized digital archive, improving access to historical creative assets and supporting more efficient seasonal workflows.
  • Seasonal Retrospectives: Contributed to structured post-season reviews, helping teams evaluate completed work, capture insights, and inform future creative planning.

Additional verified contribution: Contributed to the development of a web-based design operations solution supporting more than 1,700 seasonal products and helping reduce production errors by 15% during its first year.

Structured chronology: view the HTML résumé

AI-Enabled Product Design

Human-Centered Design in the Age of AI

I integrate generative AI into enterprise UX workflows to accelerate end-to-end experience design, identify missing workflow states, explore product solutions, and scale interface production across complex healthcare data products.

I maintain ownership of experience strategy, research interpretation, design decisions, and quality assurance, ensuring AI-assisted outputs align with user needs, business requirements, and product standards.

Capabilities

Systems, AI & Recognition

Supporting evidence from CAQH, now DataSpring.

  • Design System Adoption

    Supported adoption and customization of scalable enterprise design systems across complex healthcare data workflows.

  • AI-Assisted Design

    Uses Claude AI within enterprise UX workflows for user-flow generation, gap identification, and interface exploration, with design decisions and quality review kept human-owned.

  • 2023

    Leadership Recognition

    Recognized with the 2023 CEO Trailblazer Award and Team Leader Award.

Advisory Experience

Advisory & Academic Partnerships

Carnegie Mellon University

Served as a UX and Product Strategy Advisor for Carnegie Mellon University's 2025 Master of Human-Computer Interaction Capstone, Reimagine CAQH as an End-to-End Data Platform.

Contributed an industry-informed perspective on enterprise healthcare data experiences and future-state platform strategy. The capstone outputs belong to the student team; this entry describes an advisory role only.

Industry advisory engagement · Not employment by Carnegie Mellon University

Role
UX & Product Strategy Advisor
Year
2025
Program
Master of Human-Computer Interaction (MHCI) Capstone
Project
Reimagine CAQH as an End-to-End Data Platform
White tensioned-fabric sculpture suspended in a square frame outdoors beneath a pink sky.
03 / Featured work
Art & Creative ProductionDiatom Cluster: a permanent installation by Jason Krugman Studio on Jeju Island, South Korea, completed July 2018. Six LED-lit fabric cubes, each approximately 8 × 8 × 8 feet. My involvement included a full year of research and development, followed by 35 days in Jeju for installation.Diatom Cluster · Artwork by Jason Krugman Studio · Jeju Island, South Korea · Completed July 2018. Design collaboration with Jason Krugman Studio: Julian Lloyd.

Practice before product

Beyond the Interface

Creativity has never fit into one discipline.

These experiences inform how I approach design today: moving from creative vision to technical execution, collaborating across specialized disciplines, and delivering under demanding production schedules.

My role in the Jeju installations

Jeju Island Light Sculpture Installations

Jason Krugman Studio | Jeju Island, South Korea | 2018

Role: Project-Level Team Lead | Experiential Design & Fabrication

Led a four-person fabrication and installation team, including myself, in the execution of large-scale illuminated sculptural installations in Jeju, South Korea.

Provided team training, creative and technical guidance, and on-site leadership while supporting international project logistics, fabrication coordination, installation strategy, and project delivery.

Leadership & Delivery Contributions

  • Served as project-level team lead for a four-person international fabrication and installation team.
  • Trained and guided team members through fabrication and installation activities.
  • Supported project logistics and coordination between New York City and Jeju, South Korea.
  • Contributed to construction planning, technical execution, and on-site project delivery.
  • Collaborated with Jason Krugman Studio to translate creative concepts into completed physical installations.

Featured Projects

  • Diatom Cluster

    Co-designed, researched, prototyped, fabricated, and installed the sculptural installation. Developed design, construction, and installation strategies and independently designed the complete lighting system.

  • Digital Geology

    Designed and fabricated the exterior rock sculpture, contributing to the physical design and execution of the installation.

Project Attribution: Artworks created by Jason Krugman Studio. Leadership and design contributions reflect my direct project responsibilities.

Read my full Jeju leadership experience
Jeju field journal: prototypes to installation

Different mediums. The same commitment to thoughtful design.

Explore Creative Archive

Integrated Practice

Four pillars. One discipline.

A holistic approach to product strategy that bridges the gap between organizational goals and user realities, providing clear guidance at strategic inflection points.

Product & Experience

Aligning user realities with commercial objectives to create cohesive, effective product strategies and interfaces.

Complex Systems

Modernizing enterprise data, healthcare platforms, and intricate workflows into intuitive, legible experiences.

Emerging Technology

Evaluating accountable roles for AI and new technologies while keeping human judgment, trust, and transparency in place.

Accessibility

Treating inclusive design as core infrastructure for equity, compliance, and sustainable digital performance.

Start with a short note about the product, the team, and the business problem you need to solve.

Discuss a business problem

Education

Agentic AI for Product ManagersOctober 4, 2026

Maven · Certificate of completion

Taught by Hamza Farooq & Aishwarya Ashok

Google UX Design Certificate2022
FITFashion Design & International Trade/Marketing
PolimodaFashion Design
Georgia SouthernFashion Design

Languages

EnglishNative

Contact

Talk about product design leadership.

For leadership roles in product design, UX strategy, and product experience, or for advisory conversations.

julianlloydstudio@gmail.com