Portrait of Julian Lloyd, product design and experience innovation leader

Julian Lloyd

Product Design & Experience Innovation Leader

Atlanta · New York

Enterprise Platforms · AI Experiences · Product Strategy · UX Research

Transforming Complex Systems Into Human-Centered Products

I lead the discovery, strategy, and design of complex digital products that transform how people understand information, navigate systems, and accomplish meaningful goals.

My work combines primary user research, product innovation, systems thinking, and cross-functional leadership to create experiences that serve both customer needs and business objectives.

With a multidisciplinary background spanning enterprise technology, product design, fashion, and experiential art, I bring an unconventional perspective to solving complex problems.

The through-line

Design is infrastructure, not decoration.

A product's success depends on how well its underlying complexity is translated into a coherent experience. I look beyond the interface to the decisions, dependencies, and business constraints shaping what a system can become.

Garment construction and sculptural fabrication teach the same lesson as enterprise software: the structure nobody sees decides whether the thing holds. Research, product strategy, and design execution are one discipline to me.

Selected Work · Two, on purpose

Selected Work

One enterprise transformation in development and one independent concept in discovery. Each says exactly how far it has come.

  1. LARGE, COMPLEX DATAConfigurable accessRecord explorationIndividual recordsGeneralized representation · not a product screenshot

    Enterprise product transformation · Anonymized

    Making Complex Enterprise Data More Accessible

    Customer research revealed a gap between how complex data was delivered and how customers actually needed to use it. Instead of one interface for everyone, I defined three complementary access models and led them from discovery through end-to-end design and testing.

    Role
    Sole Product Designer / UX Strategy
    Status
    In development
    Evidence
    Early prototype testing indicated positive usability and engagement trends
    Making Complex Enterprise Data More Accessible: Read the overview

    Full narrative is private, available by request.

  2. UNFAMILIAR TERMSIn plain termsHow it worksSources and limitsConceptual illustration · not a product screenshot

    Independent AI Product Exploration

    PlainSight

    Making complex financial decisions understandable through adaptive learning, trustworthy information, and decision-specific financial intelligence.

    Status
    Discovery & Validation
    Focus
    AI Product Strategy · Financial Research · Explainable AI · Decision Support
    Research
    Five exploratory interviews planned; findings pending
    PlainSight: Explore the Concept

    A concept story, not a functioning financial product.

Additional product workLoop Tailors, CousinsConnect, Muppy & moreAn active service venture and earlier digital concepts, each labeled with its maturity.See additional work Physical workExperiential Design & InstallationsContributions to permanent illuminated installations by Jason Krugman Studio, including project-level delivery leadership in Jeju.View collection

Approach

How I Lead Product Innovation

Five modes of work, not five gates. Projects move between them as evidence arrives; the order below is a habit of attention, not a claim that every project followed a fixed sequence.

The loop back · Discover

Returns here whenever testing shows the problem was framed too narrowly.

Leadership & Experience

Research to roadmap. Studio floor to standup.

Each item is attributed to where it happened. Outcomes from one organization are never presented as another's.

Enterprise product design · 2022–present

CAQH, now DataSpring

Research-led discovery and end-to-end experience strategy for complex healthcare data products, including structured workgroups with leaders representing major U.S. health plans. Official titles: Manager UX Research and Design; UX Design - Manager.

People leadership · Basic Resources

2 → 4

Documentation team growth

Led a design documentation team that expanded from two to four direct reports, with daily standups and quality-related handoffs.

Project-level lead · Jeju Island, South Korea

4

Installation team, including Julian

Fabrication and installation delivery for Jason Krugman Studio; artwork authorship remains the studio's.

Systems, AI & recognition · CAQH, now DataSpring

Design systems, human-owned AI workflows, 2023 CEO Trailblazer Award

Design system adoption and governance, AI-assisted flow generation with design decisions kept human-owned, and the 2023 CEO Trailblazer and Team Leader awards.

Academic advisory · 2025

Carnegie Mellon University MHCI Capstone

UX and Product Strategy Advisor on future-state healthcare data platform strategy. An advisory engagement, not university employment.

About & LeadershipFull résumé and chronology
White tensioned-fabric sculpture suspended in a square frame outdoors beneath a pink sky.
03 / Featured work
Art & Creative ProductionDiatom Cluster: a permanent installation by Jason Krugman Studio on Jeju Island, South Korea, completed July 2018. Six LED-lit fabric cubes, each approximately 8 × 8 × 8 feet. My involvement included a full year of research and development, followed by 35 days in Jeju for installation.Diatom Cluster · Artwork by Jason Krugman Studio · Jeju Island, South Korea · Completed July 2018. Design collaboration with Jason Krugman Studio: Julian Lloyd.

Practice before product

Beyond the Interface

Creativity has never fit into one discipline.

These experiences inform how I approach design today: moving from creative vision to technical execution, collaborating across specialized disciplines, and delivering under demanding production schedules.

My role in the Jeju installations

Jeju Island Light Sculpture Installations

Jason Krugman Studio | Jeju Island, South Korea | 2018

Role: Project-Level Team Lead | Experiential Design & Fabrication

Led a four-person fabrication and installation team, including myself, in the execution of large-scale illuminated sculptural installations in Jeju, South Korea.

Provided team training, creative and technical guidance, and on-site leadership while supporting international project logistics, fabrication coordination, installation strategy, and project delivery.

Leadership & Delivery Contributions

  • Served as project-level team lead for a four-person international fabrication and installation team.
  • Trained and guided team members through fabrication and installation activities.
  • Supported project logistics and coordination between New York City and Jeju, South Korea.
  • Contributed to construction planning, technical execution, and on-site project delivery.
  • Collaborated with Jason Krugman Studio to translate creative concepts into completed physical installations.

Featured Projects

  • Diatom Cluster

    Co-designed, researched, prototyped, fabricated, and installed the sculptural installation. Developed design, construction, and installation strategies and independently designed the complete lighting system.

  • Digital Geology

    Designed and fabricated the exterior rock sculpture, contributing to the physical design and execution of the installation.

Project Attribution: Artworks created by Jason Krugman Studio. Leadership and design contributions reflect my direct project responsibilities.

Read my full Jeju leadership experience
Jeju field journal: prototypes to installation

Different mediums. The same commitment to thoughtful design.

Explore Creative Archive

Contact

Bring me the complicated problem.

I welcome conversations about product design leadership, AI experiences, enterprise innovation, and strategic product opportunities.

Prefer a quick read first? Ask Julian, the two-question assistant.

julianlloydstudio@gmail.com